CREATIVE PROCESS
01
A Different Approach
Breakthroughs require a different approach. Transformation isn’t about knowledge alone—it’s about learning how to unlock creative potential at a neurological level.
02
Your Thoughts Shape Your Success
Your brain is a powerhouse. It processes 10,000 to 70,000 thoughts per day—and fear, anxiety and doubt. What if you could shift your mind toward laser-focused action, creativity, and clarity—on demand?
03
Change is inevitable...
but progress is a choice. Whether in business, creativity, or life—change is necessary for growth. The right process and strategies can give you power to shape what's next.
courage through mindset + impact through process
APPROACH
How we work together
Combine Positive Intelligence™ Coaching with Design Thinking to rewire the brain, break through barriers, and build sustained creative power. Gain the tools, confidence, and strategies to drive measurable results, and lasting change long after our work together.
TESTIMONIALS
What people are saying
Alexa provided a powerful framework for understanding how I interact with others and more importantly, how I understand myself. Her coaching was critical to the ability to implement PQ in my work and personal life. No exaggeration, the PQ Program helps you form new neural pathways. It will literally change your brain for the better. I highly recommend the program and her coaching.
Eric M. Jackson
CEO, TECH CONSULTANT, AUTHOR,
The Paypal Wars
I’m astonished to find that a daily practice of brief, grounding exercises can rewire your brain in a way that centers joy and curiosity. As a professional creative, the shift for me was quite radical—and began to show up in my work and in my collaborations immediately.
Ali Nagy
CO-FOUNDER, CREATIVE DIRECTOR, MALI&FRIENDS
Alexa’s deep understanding of human behavior, combined with her compassionate yet direct approach, helped me gain clarity and develop actionable strategies. The tools she introduced allowed me to shift my mindset and approach conflicts with a new perspective, which had a profound impact on my leadership.
Heather Zeilman,
SVP Customer Experience & Programs, Kachinga
A CASE STUDY
Helping MARIAN the Musical Maximize Creativity and Build Team Unity
MARIAN the Musical has been a complex, multi-year creative project with a team of writers, composers, producers, directors and Broadway collaborators. After six and a half years of development they arrived at an impasse. Read how Alexa Fleur built strategies to maximize creativity and team unity.
BENEFITS
Why choose us
Coaching
Impact on
Creativity
3X
Increase in Creativity
Impact on Team
Performance
92%
Impact on
Stress
Use this space to promote the business, its products or its services.
ABOUT
About the Work
ABOUT THE WORK
Breakthroughs don’t happen because people try harder.
They happen when the right system is in place.
We have systems for linear processes—business, finance, operations. But innovation requires something different.
Most teams already have the talent, ideas, and ambition they need.
What’s missing is alignment—how they think, how they work, and how they move forward together.
That alignment is the system.
That’s where I come in.
HOW I WORK
I design systems that bring three elements into alignment:
Mindset — so people can navigate pressure, uncertainty, and creative risk.
Structure — so ideas turn into clear decisions and direction.
Facilitation — so the right conversations happen at the right time.
When these work together, things shift quickly.
What felt stuck becomes clear.
What felt complex becomes actionable.
WHAT CHANGES
People move from:
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Scattered ideas → Shared Vision
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Hesitation → Confident Action
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Stalled progress → Measurable Outcomes
Breakthrough stops being a rare moment—and becomes something repeatable.
WHY IT WORKS
Most breakthrough efforts fail for a simple reason:
The system needed to support them was never designed.
When you design the system, everything else follows.
ALEXA FLEUR
The person behind the work.
Alexa Fleur is a Creative Process Coach who designs the conditions that make breakthroughs possible. She partners with founders, leaders, and creative teams to turn complex, high-stakes challenges into clear, aligned paths forward.
Her work sits at the intersection of mindset, structure, and facilitation—integrating design thinking with mental fitness to help teams move from friction to forward momentum. Where most approaches push for more effort, Alexa focuses on the system that produces results.
Alexa is the co-founder of CritiqueIt, an edtech platform acquired in 2018, where she led product design and innovation in collaboration with universities and instructors. Since then, she has worked across industries—including technology, education, and the arts—guiding teams through moments of ambiguity, reinvention, and growth.
As a producer and creative process coach for MARIAN (now ONE VOICE), a Broadway-bound musical inspired by Marian Anderson, Alexa applied her systems-based approach to help a multidisciplinary team move through creative impasse. By realigning how the team thought, worked, and collaborated, she helped unlock a new creative direction and sustained momentum for the production.
She is a Certified Positive Intelligence Coach (CPQC) and Co-Active trained coach, currently working toward her ICF Professional Certified Coach (PCC) credential.
Her work is especially valuable when the path forward is unclear—when teams are stuck, stakes are high, and breakthrough is required.
