WHY CREATIVE PROCESS?
01
A Different Approach
Breakthroughs require a different approach. Transformation isn’t about knowledge alone—it’s about learning how to unlock creative potential at a neurological level.
02
Your Thoughts Shape Your Success
Your brain is a powerhouse. It processes 10,000 to 70,000 thoughts per day—and fear, anxiety and doubt. What if it was possible to shift thoughts toward laser-focused action, creativity, and clarity—on demand?
03
Change is inevitable...
but progress is a choice. Whether in business, creativity, or life—change is necessary for growth. The right process and strategies can give you power to shape what's next.
Get unstuck. Level up. Innovate!
APPROACH
How we work together
Combine Positive Intelligence™ Coaching with Design Thinking to rewire the brain, break through barriers, and build sustained creative power. Gain the tools, confidence, and strategies to drive measurable results, and lasting change long after our work together.
TESTIMONIALS
What people are saying
Alexa provided a powerful framework for understanding how I interact with others and more importantly, how I understand myself. Her coaching was critical to the ability to implement PQ in my work and personal life. No exaggeration, the PQ Program helps you form new neural pathways. It will literally change your brain for the better. I highly recommend the program and her coaching.
Eric M. Jackson
CEO, TECH CONSULTANT, AUTHOR,
The Paypal Wars
I’m astonished to find that a daily practice of brief, grounding exercises can rewire your brain in a way that centers joy and curiosity. As a professional creative, the shift for me was quite radical—and began to show up in my work and in my collaborations immediately.
Ali Nagy
CO-FOUNDER, CREATIVE DIRECTOR, MALI&FRIENDS
Alexa’s deep understanding of human behavior, combined with her compassionate yet direct approach, helped me gain clarity and develop actionable strategies. The tools she introduced allowed me to shift my mindset and approach conflicts with a new perspective, which had a profound impact on my leadership.
Heather Zeilman,
SVP Customer Experience & Programs, Kachinga
A CASE STUDY
Helping MARIAN the Musical Maximize Creativity and Build Team Unity
MARIAN the Musical has been a complex, multi-year creative project with a team of writers, composers, producers, directors and Broadway collaborators. After six and a half years of development they arrived at an impasse. Read how Alexa Fleur built strategies to maximize creativity and team unity.
BENEFITS
Why choose us
Coaching
Impact on
Creativity
3X
Increase in Creativity
Impact on Team
Performance
92%
Impact on
Stress
Use this space to promote the business, its products or its services.
ABOUT
About the Journey
"You can’t use up creativity. The more you use, the more you have." — Maya Angelou
EXPLORE
Breakthroughs begin with listening. When we pause, observe, and reflect, we uncover valuable insights that shape what’s next.
IDEATE
With rich insights gathered through exploration, we step into a space where innovation takes shape.
VALIDATE
It’s easy to rush to execution, but progress comes from refining before committing resources. We test, validate, and iterate to ensure ideas are ready for real impact.
ITERATE
Evolve. Adapt. Improve. This cycle—explore, ideate, prototype, refine—was built to drive progress in projects, businesses, and life itself.
REWIRE
"Peace and happiness is actually now, regardless of the circumstances of your work or personal life."
— Shirzad Chamine
Transform negative thought patterns into creativity and productivity. Rewire your brain to develop resilience, peak performance and well-being—fueling your ability to take bold action, maximize impact, and bring your biggest aspirations to life.
FAQ
Your questions, answered
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What is coaching, and how is it different from therapy or consulting?Coaching focuses on the present and future, helping you move forward and create new possibilities. Therapy, on the other hand, explores the past to address emotional healing. A simple way to look at it: A therapist asks, “What happened?” A coach asks, “What’s next?” Consulting is different from both—consultants analyze problems and provide expert recommendations, often telling clients what to do. As a creative process coach, I don’t hand down solutions; I teach methods, guide discovery, and co-create strategies so you can take meaningful action on your own. Coaching empowers you to develop the skills, confidence, and mindset to navigate challenges long after our work together.
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Who do you typically coach?I work with founders, leaders, individuals and teams who feel stuck, face challenges, or want to unlock new levels of creativity and resilience. I’ve served people in industries as diverse as Broadway musicals, architecture, biomechanics and tech startups.
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How do I know if "Creative Process" coaching is right for me?"But I'm not creative!" You are creative. Creativity isn’t just for artists—it’s a fundamental human skill. Most people don’t actively cultivate it, but unlocking your creativity enhances problem-solving, innovation, and growth. Creative Process coaching helps you maximize success by engaging your heart, mind, and soul. "But I may not be ready!" Coaching is for those truly ready to invest in themselves, embrace change, and do the work. My clients see real transformation because they commit to growth and approach challenges with curiosity. If you’re ready to take that step, I’d love to support you on your journey.
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I'd like coaching, but what if I'm too busy?If you feel too busy, that might be the perfect reason to start coaching. Many people think coaching means adding more to your plate—more to learn, more to do. In reality, coaching is about letting go of what no longer serves you. It helps you clear mental clutter, shift from stress to clarity, and focus your energy where it truly matters. When you create space for transformation, you often find more ease, not more effort.
